Focus Groups

Focus groups are one of the deepest and most detailed research methods that allow companies to understand customer thoughts, needs, and expectations. This method involves a small group discussion led by a qualified moderator to reveal participants’ true views and emotions. 

Why are focus groups important?

• Deep analysis – focus groups allow for deeper analysis than traditional surveys.
• Understanding customer behavior and opinions – customer reactions and opinions are evaluated in real time. 
• Product and service improvement – through focus groups, you can understand how the audience perceives your product and what improvements are needed.

How do we conduct focus groups at Verida?

We select the target audience, prepare the discussion agenda, and manage meetings so that the information obtained is as valuable as possible to the client. After the research, we provide a detailed report where we provide key findings and recommendations for your business