Mystery shopping is one of the most effective research methods that helps companies assess their service quality from a customer’s perspective. During such research, a specially trained researcher disguises themselves as a regular customer and checks the quality of service, product, and customer experience in real conditions.
Why is this research important?
Objective assessment – data obtained from the perspective of a real customer. Service quality improvement – timely detection and optimization of problems. Employee efficiency analysis – quality of staff interaction, speed of service, and professionalism. Brand standards compliance – verification of how well the service meets company standards.
How do we conduct research at Verida?
Our specialists pre-define evaluation criteria, create a detailed scenario, and disguise themselves as regular customers. Based on the data obtained, we then prepare a detailed report with recommendations to help improve service and increase customer satisfaction.
